Clik here to view.
Predictions for 2012: Data is Everywhere!
From election campaign results to Olympic medal tallies, 2012 is going to be all about data. Even though a foreboding sense of “data fatigue” seemed to be emerging at the end of 2011, from my...
View ArticleClik here to view.
Q&A with Nielsen Catalina Solutions CEO Mike Nazzaro
eXelate was happy to announce this week that we are teaming up with Nielsen Catalina Solutions to help advertisers reach their digital advertising goals by allowing them to target audiences based on...
View ArticleClik here to view.
Hitting the Target: Marketing on Phones and Tablets
In case you missed it, the Wall Street Journal released an article on Thursday full of interesting stats about the mobile ad market. Among the numbers, the WSJ indicates that the mobile ad market is...
View ArticleClik here to view.
Making Mobile Actionable with eXelate and Drawbridge
The digital world continues to get increasingly complex as consumers continue to utilize different platforms (PC, smartphone, tablet) throughout their digital day. Our latest white paper, The Smart...
View ArticleClik here to view.
Mobile Browsing Interests of Men & Women
The future is mobile. Phones and tablets are becoming larger parts of our online activity. Our lives are filled with multiple browsing devices, from tablets and phones to traditional computers. Mobile...
View ArticleClik here to view.
Mobile Shopping: Growing Fast, If Unevenly
Mobile shopping has continued to grow since the introduction of Smart Phones, and took a huge leap forward with the introduction of the tablet. In 2012, 11% of all online shopping was done on mobile...
View ArticleClik here to view.
Online Browsing Behavior: Tablet vs. Smartphone
Mobile browsing has rapidly become an integral part of our everyday online behavior. When looking at mobile behavior, it’s critical to distinguish between different types of mobile devices and how...
View Article